Semalt Explains The Benefits Of Using Long-tail Keywords For SEO
SEO can be difficult to understand, but it all comes down to one thing: ranking keywords. The position of your website on the search results page for a certain search term is called its keyword ranking. If you have a website, you definitely want to rank higher for business-related search terms.
SEO experts like Semalt have been using long-tail keywords for a while now, and it still works. If done right, it is a great way to get traffic from searches with high intent.
This post will explain why long-tail keywords are important and how to find them. But before we go into the benefits of using long-tail keywords, let's look at what a long-tail keyword is.
What Is Long-tail Keywords?
When it comes to keywords for search, there are two main types of keywords: short-tail and long-tail keywords.
Long-tail keywords are phrases with three words or more that are very specific and target a niche. Long-tail keywords aren't used as often, but they give better results because they are more specific.
These are more specific search terms that have a "long tail" of searches that are not very popular. In this case, "unpopular" means that long-tail keywords are searched for by fewer people. For instance, Eco-friendly appliances for your home
In contrast, short-tail keywords are common searches that are broad and bring up a wide range of results. They are usually just one or two words. For example, Eco-friendly appliances.
Benefits Of Using Long-tail Keywords For SEO
It is important to think about the pros and cons of each type of keyword when deciding which ones to use to optimize your content. At the same time, it will be much harder to rank for these keywords when there is a lot of competition for them. When you bid on them for a paid advertising campaign, they usually cost more.
Long-tail keywords are an important part of any SEO plan because they have many benefits. Here are the most common reasons why using long-tail keywords is a good idea.
1. They have a better rate of making sales
When searching, people who use long-tail keywords know more about what they are looking for. Because of this, companies often see higher conversion rates when they use long-tail keywords because the content is better tailored to the visitor's search intent.
For example, if you're looking for an automobile workshop, typing "automobile workshop" into Google, will probably reveal a lot of results. There will also be many automobile workshop from outside the area.
If you search for "automobile workshop in Seattle, WA," you're more likely to find an automobile workshop in your city.
Depending on what you find in the search results, you may be close to choosing an automobile workshop closer to you. Using long-tail keywords also makes it easier for visitors to decide quickly whether or not they want to buy something.
2. They will also help you rank for keywords with short phrases
Most of the time, the short keywords you want to rank for are already in the long-tail keywords. This helps you reach both of your goals by improving your ranking for both your main keywords and your specific, targeted keywords.
This is good news because it means that the site will get more organic traffic.
3. They let you personalise your content
Let's talk more about how long-tail keywords can help you make better content. Four or five words make up a long-tail keyword sometimes even longer. Most of the time, they have words that describe things like gender, nationality, or location.
You can use this to your advantage by making different types of content to go with the different categories and services your business offers. It lets you make your content strategy more specific and get the most out of contextual marketing.
4. They make your content more visible
Google customizes the search results for long-tail keywords based on the person's location, age, gender, interests, etc.
So, if two people use the same search term, they might get different results. Because they are more specific, long-tail keywords can help you optimize your site for different types of searchers.
5. There is less competition for them
Because there aren't as many of them, long-tail keywords are much easier to rank for than short-tail keywords. Search Engine Land says that 70% of all web searches are based on "long-tail keywords." What if you don't pay attention to them in your plan? If you do that, you miss out on a lot of chances to get good traffic to your website.
6. They improve your blog strategy
One of the easiest things you can do to get your website to rank is to add new content. And the best way to do that is to keep a regular blog that focuses on what your target audience wants and needs.
If you don't know where to start, you don't have to worry because your long-tail keywords will show you the way.
They can help you figure out what people are looking for. It also makes useful content that addresses some of their problems while using those key phrases.
7. Voice search works better with them
It's also very important to think about how people use search. Moz says that 70% of online searches are made with long-tail keywords. People search as if they are talking to or asking a question of the search bar, which leads to more searches for long-tail keywords.
Voice search tools like Alexa, Siri, and Google Home make the conversational aspect even more interesting.
Long-tail keywords are the kind of search terms used by people who use voice search. They want a certain service, and they are exactly the kind of people you need and want to reach.
High-intent users are more likely to buy something if they find good content that answers their questions. A key way to increase your conversion rate is to focus on long-tail keywords.
8. They get you ready for future trends
Long-tail keywords are easier to talk about, which is a key part of your SEO strategy. They are the most important part of Google's latest search engine algorithm, which is designed to study Natural Language Processing (NLP) and the searcher's intentions.
Voice assistants that read answers from featured snippets give more weight to results with long-tail keywords.
Long-tail keywords are important for the future of your blog or website, so you should use them.
9. Google Analytics lets you get them
It's not as hard as you might think to find keywords for long-tail terms. Some of them might come straight from your web analytics service, like Google Analytics.
When you use Google Search Console, you'll be able to see how your chosen long-tail keywords are doing, such as how many times they are searched for and how often they lead to sales. With this information, you can pick the ones that will work best for your SEO strategy.
10. They help new pages with low authority rank quickly
Google ranks web pages based on a number of things, such as their authority, quality, and how relevant they are. For keywords with a lot of competition, only a few big industry players tend to be at the top of the rankings. This is because pages with more backlinks tend to have more authority.
But maybe your website is newer or you haven't been able to get enough backlinks yet. In that case, even if your content is the best it can be, your "authority" won't be able to keep up.
In this situation, you can get a strategic advantage by being more relevant to the people you want to reach. If you focus on long-tail keywords that are more specific, you can make content that is very relevant and answers search terms better than other pages.
Then, you have a chance of ranking for these keywords with less competition even if you don't have a lot of backlinks to your page.
Long-tail keywords: How to Get Started
Doing keyword research is a must if you want to find long-tail keywords. Depending on your industry or the people you want to reach, keyword research can become very involved very quickly. Here's how to get started
1. Use Google to Suggest Keywords
Use Google's autocomplete feature to guess a long-tail keyword search. This is a quick and free way to start finding long-tail keywords. Keep in mind that your location and past searches can change this information, so it's not a perfect answer.
2. Identify Your Mission
Long-tail keywords are useful because they are very targeted and specific. When used well, they can help you show users what makes your business unique.
We recommend that you should know what your goal is before you do keyword research. So, when it's time to choose which long-tail keywords to focus on, you can be sure they match what your business offers.
3. Use tools for keyword research
If you're just starting out and don't have a tool yet, there are some easy ways to start finding your keywords.
If you're ready to invest in your SEO strategy, there are many tools that can make the process easier. Tools like Rank Math, SE Ranking, SEMrush, Google Search Console, and sometimes Google Ads Keyword Planner can be of great help.
Remember that keyword planner is a paid search tool.
4. Check the bottom of the page for related searches
At the bottom of the first page, Google also suggests related searches that are worth looking into. Here, you can look at a wide range of long-tail keywords and learn more about what people are looking for when they search.
Conclusion
Optimizing for long-tail keywords is vital if you want to build a good organic search strategy. First, you need to figure out your goal and a few long-tail keywords that you are sure you can target with good content.
After outlining your goals, you need to come up with some blog topics based on those keywords and add them to a content calendar. In no time, you'll be making content with high-value leads.
If you want to know more about using long-tail keywords or need help getting started, don't hesitate to get in touch with us at Semalt. We are an SEO company with experienced professionals that can take care of your SEO needs. All you have to do is get in touch with us.
We are just a call away!